Woolworths - Competitive Advantage

MKTG 803 Operations & Supply Management Roy Marcellus 40828360 SHOPPING LIST: ? Executive Summary ? Market Outlook o Australian Economy o FMCG Outlook o Woolworths & their competitor ? Woolworths competitive advantage o Product o Customer Intimacy and Retention o Online Presence o Bigger Network ? Appendix ? author List EXECUTIVE SUMMARY If we compare it with other countries across the globe, Australia has become adept of the toughest and most competitive markets in terms of FMCG industry. Aggressive competitions, unmitigated ruling of ACCC, more and more aggressive business mannequin are being adopted, economy is falling apart, price appends experienced by nodes in many areas and radical changes in our customer buying behaviour. These economic situation and customer trends go away throw up a huge pressure on FMCG retailers to find a modality how to protect their current share and more importantly how to increase their profit in this tough market.

Thats why a successful Supply Chain Management and having the most competent operation focusing is crucial to survive. Woolworths is currently the biggest FMCG retailers with 2008s taxation of $47b and 5.4% EBIT%. Woolworths has reported 6.5% growth on profit for quarter 1 this year, surpassing many analysts prediction. Those flying figures are not achieved overnight, in circumstance Woolworths dedication on high standard operation management is probably one of the strongest contributor of those result. Through out this report we will learn Woolworths 4 get word operation excellences, namely Product, Customer Intimacy & Retention, unwavering Online Presence, Bigger overall network. Among so many other operation excellences which Woolworths has, these 4 key points are probably the ones that contributes heavily towards their... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.