Opportunity Analysis Report

Opportunity Analysis Report for new Chinese eating place Prepare for ROBERTA QUERIN      Prepared by Benli Lu Date: 16 April decision assumer summary Building a new venture is not just decided by the entrepreneurs composition and passions. It necessarily to be assessed and screened because it can cause agate line disaster if there is no sound analysis. This report aims to clear whether the intellection of starting a Chinese restaurant in Coffs main(prenominal)tain is feasible or not. It covers the description of the venture and innovation, the analysis of diligence and commercialise, analysis of competitions, assessment of entrepreneurs. And the next step for the starting business is also mentioned. The new Chinese restaurant will be open in the small square along the main street in Coffs Harbour. It will provide the food that chosen care wide of the marky from the cities in south of China. This idea is innovative because it suites the kind trends and demographic trends that more and more people require level-headed food and the aging problem occurs. However, this is only an idea; it needs to be carefully assessed if it wants to be an opportunity.

The analysis of industry and market shows that it possible to open a new Chinese restaurant in Coffs Harbour. The restaurant and catering industry is going through and through a good time, and Chinese food has exploded in popularity in Australia. Furthermore, the market for the new Chinese restaurant is targeted the dispirited and middle income groups in Coffs Harbour. Apart from the feasibility of business, it is also requirement to analyze the competition in that area. Through evaluating each constituent of industry structure, threat of entry, barging power of suppliers and buyers, threat of substitutes, the competition from otherwise restaurants is very serious. To find the competitive advantages, SWOT analysis should be used in this report so that the entrepreneurs can make the strategies according to the competition and SWOT... If you want to get a full essay, order it on our website: Orderessay

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