Royal Selangor

Content:Page 1.0 Introduction 3 1.1 Background3 1.2 Problem narration4 1.3 Research Question6 1.4 Research Objective 6 1.5 Justification7 2.0 publications Review7 3.0 Research orderology11 3.1 Sampling Method11 3.2 Exploratory Research and Qualitative summary12 3.3 Secondary info13 3.4 Observation Method14 3.5 Survey Research15 4.0 Data Analysis16 5.0 Conclusion18 6.0 Appendix19 7.0 References20 1.0 Introduction 1.1 Background Royal Selangor was founded in Malaysia in 1885 by Yong Koon; the Royal Selangor pewter factory is based in Setapak, Kuala Lumpur with a workforce of more than 300 skilled craftspeople. During Yong Koons time, items do were mainly for ceremonial usedsuch as joss sticks holders, worsen burners and candle stands for the altars of Chinese homes and temples. With the British colonials in Malaya, the offering grow to tankards, ashtrays and tea services. The brand was then known as Selangor Pewter. In the 1970s, the participation was starting to export; firstly to Singapore, Hong Kong and then Australia.

Towards the 1980s, the merchandise expanded into Europe and later to Japan. In the late 70s, the company diversified - extending its business to the design, manufacture and marketing of precious jewellery and also hallmarked sterling silver. Under the names of Selberan Jewellery and Comyns, severally individual company strives to create things of beauty, maintaining the tradition of excellence and novelty synonymous with the company. Selangor Pewter then changed its name to Royal Selangor in 1992 to hypothecate the royal endorsement from HRH The Sultan of Selangor Darul Ehsan and its diverse product offerings which had protracted beyond pewter. A reputation for uncompromising quality, Selberan Jewellery has a team of qualified gemmologists, designers... If you want to get a liberal essay, order it on our website: Orderessay

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