Jet Blue Case Study

JetBlue Airways: A Cadre of New Managers Take Control David Neelemans master copy strategic visual modality of bringing humanity back to look travel was successful and well thought out as David saw the lacking factors through other airlines. With his experience in the industry and being a traveler himself he was up to(p) to come up with simple and smart ways to drag customers to JetBlue. Even though new exe swing musicive leadership has been utilise in the company, JetBlue should not revise their strategic fancy. Their strategic vision should not change because of new executive leadership, changes to their strategic vision should only be done because of changes in the industry, economy, resources, customers, etc. Their offense and perseverance to continuously make a mark in the industry by offering low cost accommodations to passengers is what JetBlue signifies, stray from that would not only damage the image of the brand precisely withal its reputation. The key elements in JetBlues strategies in 2008 were to reassess the ways the company was using its assets. They reduced capacity and cut costs, for example, they sold nine used Airbus A320. They raised their fares in demand markets were growth was beginning to take place.

JetBlue offered improved services for corporations and seam travelers such as meeting-specific discounts. They have chosen to attract customers in sufficient volumes to earn profits by featuring free video shows, more legroom, leather seats, and low carb snacks. They also thought of the ingress areas such as private massages, manicure and hair styling for travelers at Terminal 6 in JFK, and childrens play areas and TVs. They also increased the amount of security they passenger had by choosing JetBlue by introducing refundable fares, meeting specific discounts, and complimentary travel certificates. JetBlue offers its customers value by reiterating it in their Bill of Rights for their customers, in which they state, JetBlue airways exists... If you want to get a full essay, order it on our website: Orderessay

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