Case Study: Barack Obama Organizing For America 2.

Barack Obama became a visionary at branding himself to the American old(prenominal) as the viable presidential candidate and alternative to the refer administrations policies during the 2008 electoral campaign. However, once elected to office, Obama has been unable to can a record of successful results that he had once shown strong bode of achieving. President Obamas public relation strategy of portraying himself as the catalyst for change worked wonders at unifying and convincing disparate voter groups that he was their best and only option to achieve a Brobdingnagian array of public policy changes in government that were often self-defined by the various disenchanted individual voters seeking an alternative.... a sort of anyone but Bush and his policies voter coalition. As a candidate for president, Obama often had revolutionary goals for office: To provide a solution to the economic crisis, to end the war on Iraq, to provide affordable healthcare, and to investig ate new sources of energy to protect the environment. Obamas innovative policy-making visions were a great match for the political Obama for America campaign, which successfully pioneered new media outlets to ultimately become a key component and tool in his victory shopping center to the White House.

The Obama for America campaign made a buzz off to reached out to virtually every potential voter during the mental imagery process primarily through Internet and social media weavesites. His ii main clearsites (BarackObama.com and My.BarackObama.com) allowed rapid two-way communication between voters and Obama, providing feedback and statistical in influenceation for the campaign , while creating relationships with voters t! hat had been unheard of in prior elections. The web became a catalyst for a strong grass-root following to nominate and allowed bottom-up campaigning to take place. The Obama for America campaign acted as an aid to these grass-root volunteers, providing a unifying direction and motivation crossways the nation in...If you want to get a full essay, project it on our website: OrderEssay.net

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