Brand Identity a Conceptual Model

Building grunge identity in emulous markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand rustle Purpose The tendency of this conceptual report card is to expose important elements of pock build based on a literature surveil and cause studies of successful swords in India. institution/methodology/approach This musical composition is based on a review of the literature and takes a case study approach. The penning suggests the framework for building brand identity in consequent order, namely, positioning the brand, communicating the brand message, kicking the brand per forgeance, and leveraging the brand equity. Findings differentiate-building effort has to be aligned with organizational processes that help deliver the promises to customers through tout ensemble company departments, intermediaries, suppliers, etc., as wholly these play an important role in the experienc e customers nab with the brand. Originality/value The paper uses case studies of leading Indian brands to dramatize the importance of action elements in building brands in competitive markets.

Keywords Brand identity, Brand loyalty, India Paper type Conceptual paper This paper presents a conceptual framework in the form of PCDL model for building brands that is based on literature review and case studies of very big(a) brands in India. The managerial implications of the concepts emphasized be explained in the discussion subdivision in the paper. An executive digest for managers and executive readers can be make up at the end of this article. I. Introduction Buil ding a brand order culture is a lifelong c! ommitment to a mental capacity and a way of life that takes time, planning and perseverance that produces impalpable outputs which include great customer satisfaction, reduced price sensitivity, few customer defections, a greater share of customers wallets, more referrals, and a higher percentage of arrogate business...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.