Itc Swot

grind for ITC LIMITED About the company: ITC Limited which previously stood for majestic Tobacco Company of India Limited, is one of Indias foremost private heavens companies with a market capitalization of nearly US $ 18 billion and a turn all over of over US $ 4.75 billion. ITC employs over 22,000 people at more than 60 locations across India. ITC has a diversified presence in bunss, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, selective information Technology, Branded Apparel, personal care, stationary, safety matches and other FMCG products. Source: www.itcportal.com SWOT ANALYSIS Strengths: 1.Cigarettes is the main dividing line. Introduction of VAT on cigarettes could hae affected the sales. unless the company managed to maintain market leadership and increase pot sales by 16 % last year 2.Cigarette business: Company uses a unique IT-enabled Six Sigma ground product learning process. This product development process and the enigmatical consumer insights gives the company the unique understanding of positioning and brand development of its products. 3.

Cigarette business: initiatives such as contemporary, internationalised packaging for India Kings and amber Flake Kings, multiple limited Edition Packs and flavour variants for absolute, etc have resulted in considerable fortification of your Companys strong position in the premium, value-plus segment of the market. 4.Cigarette business : Modernisation of Primary Manufacturing in Munger, introduction of sophisticated corporal handling systems at Bengaluru and implementation of cutting edge Norse technology Cold Plasma Odour Abatement Systems at the Bengaluru and Saharanpur primary manufacturing departments. 5.FMCG business: Relentless focus on providing consumers well-differentiated best-in-class products, back up by significant investments in product development, innovation, manufacturing technology and peculiar distribution infrastructure... If you want to get a full essay, swan it on our website: Orderessay

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