Epg Model

The EPG Model is a framework for a firm to improve pinpoint its strategic profile in terms of worldwideistic Business Strategy. It contains three elements - Ethnocentrism, Polycentrism and Geocentrism. The Importance of the EPG Model is mainly in the firms awareness and understanding of its specific focus. Because a scheme based mainly on one of the three elements domiciliate mean significantly different costs or benefits to the firm, it is demand for a firm to carefully analyze how their firm is orientated and make appropriate decisions moving forward. In performing an EPG analysis, a firm may discover that they are oriented in a direction that is not beneficial to the firm or misaligned with the firms corporate culture and generic strategy. In this case, it would be important for a firm to re-align its focus in golf club to ensure that it is correctly representing the firms focus. There is no inter solid groundal firm today whose executives will say that ethnocentrism is absent in their organization.The word ethnocentrism derives from the Greek word ethnos, meaning nation or people, and the English word center or centrism. A common phrase set for ethnocentrism is tunnel vision.

In this context, ethnocentrism is the soak up that a particular ethnic groups agreement of beliefs and values is morally maestro to all others. Ethnocentrism is characterized by or based on the location that ones possess group is superior to others.The ethnocentric attitude is found in many companies that have many nationalities and culture groups working together. It is a natural tendency for people to act ethnocentrically because it is what they feel prospering with.IT is based on past experiences and learned behaviors and norms. The ethnocentric attitude is seen often when home nationals of various countries believe they are superior to, more trustworthy and more reliable than their foreign counterparts. ethnocentric attitudes are often expressed in determining the managerial process at... If you want to get a full essay, send it on our website: Orderessay

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