Cosmetics Industry

International Marketing The Cosmetics Industry Estee Lauder vs. Shiseido Cosmetics E. Wang July 8, 2005 BSAD 491 Introduction The nonfunctionals avocation is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a long contri simplyor to the intense pressure to look a certain(prenominal) way. The idea that sex sells is evident in gossip magazines, movies, advertisements, music, and more(prenominal) subtly- in the business world. People first notice what travel some unmatchable is, how beautiful or ugly they are and what depart state they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their personal judgments. In the business world, people are expected to dress appropriately and melt down themselves appropriately. Studies reveal that better looking people on mean(a) earn more than their peers. Obese appli potts are discriminated against because of their larger appearance. Sadly, how one dresses and appears is often the determinant of the amount of respect one receives. Cosmetics can pessimistically be seen as a group of products which feeds on either peoples insecurities or egos.

Optimistically, cosmetics can be a product which helps us bring our best face forward. The zest to look beautiful, young, and sexy does not only apply to women, but men as well. Cosmetic companies are highly warlike with one another. To remain competitive, companies feel the pressure to come bring out with innovative products. In the past few years, cosmetic companies are expanding their product lines to include products for men. In addition to music, beauty is also the universal language. The popularity of cosmetics in China is growing with the economy. The governments change towards a more market-based economy has opened flood supply of opportunities for its people and foreign companies. Cosmetic companies in the industry get seen an... If you want to get a full essay, order it on our website: Orderessay

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