Bare Esentuals in Bangkok

Executive Summary Bare Escentuals, Inc. is an innovative nonfunctional order in the United States and the leader in mineral-based cosmetics. They sell not only in the United States, but also internationally in four some early(a) countries: UK, Japan, France, Germany, and Canada. However, we are seeking to strain into the Southeast Asia region; specifically, Bangkok, Thailand. The country is considered to be an emerging parsimony in the take-off stage. The cosmetic market in Thailand is rapidly suppuration and new entrants are beginning to recognize the opportunity for a growing market share within the region. Within the city, in that location are a few brand name cosmetic leaders, but none with a mineral-based growth. Bare Escentuals hopes to fill the time out in the market with a new type of lightweight mineral-based powder which is in high demand. Thai culture is goaded by the all-natural, eco-friendly perspective and we believe our mineral-based cosmetics company will turn a highly-differentiated, healthy, and lightweight product. We feel that our line of powders will beaver suite this market.

The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market, and sell cosmetics, skin look at, and body care products under its bareMinerals, RareMinerals, and namesake Bare Escentuals brands. Introduction Since the introduction of Bare Escentuals in the public sector, sales have steadily grown gain 556 million in 2008. With sales expected to sustain contemporary growth, we have decided to enter a new unconnected market in Southeast Asia, beginning in January of 2010 by introducing our product line during the peak of tourist season in Bangkok, Thailand. We have experienced much success in our other foreign markets, and we believe Bangkok is the best city for our product line to continue its strong growth. As this market grows, other investment opportunities could bring us to openings in other major Southeast Asian cities such as Chiang Mai, Phuket,... If you want to make out a full essay, order it on our website: Orderessay

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