The Management and Marketing Strategies of COSCO

SUMMARYCOSCO has do two major reforms in the system of merchant vessels routine since 1993 in accordance with the principles and policies laid down by the government of China regarding the reform of big and medium-sized state-owned enterprises, taking into expression the trend of development of international tape drive commercialize and what is compulsory by the development of Cosco itself. (Wei Jiafu, 1999) The purpose of the reform is to ready a system of management and operation that is characterized by the integration of operation and management and integration of operation and merchandising on world-wide basis thereby enabling the core business of COSCO, i.e. tape drive to become more market-oriented, to improve its service standard and to dumb be its competitive edge. Their mission statement outlines that they aim ?To be a world leader in shipping and logistics services by maintaining trustworthy relationships with our customers, employees and partners, our ever-l asting promise is to provide best services to our clients and maximise returns to our shareholders, our eternal belief is to build up an image of credibility and reliability?Insist on honesty, pursue for excellence, and enable COSCO throng to create a world?s renowned cytologic smear while providing high quality products and services to customers.?In this well-formed case study we will place the management and marketing strategies of COSCO which made it an international giant, and its logo is widely recognized near the world.

At the beginning we briefly state the past and present of COSCO. Then, on piece 2 the management strategies are analyzed. On section 3 the marketing strate gies are discussed through examples found on! COSCO?s website. The conclusion highlights briefly the most outstanding strategies. careen OF CONTENTS1.COSCO: past and present foliate 32. instruction strategiespage 32.1.Decision ? making managementpage 42.2.Objective Management page 42.3.Enterprise Risk Managementpage 42.4.Lean Managementpage 52.5.Quality Management System ISO 9001page 52.6.Environmental Management System ISO 14001page... If you requisite to get a full essay, order it on our website: OrderEssay.net

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