Green Marketing

GREEN MARKETING
Dr.Arti Gaur*
*Asst. Professor, Deptt. Of Business Administration, CDLU, Sirsa. Email-gaur_aarti1977@yahoo.com.
Sanjay Taneja**
Deptt. Of Business Administration, CDLU, Sirsa.Email-taneja.sanjay1@gmail.com
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Abstract:
putting surface market refers to the process of selling products and/or services found on their environmental benefits. Such a product or service may be environmentally favourable in itself or produced and/or packaged in an environmentally friendly way.The American Marketing Association (AMA) held the first workshop on Ecological Marketing in 1975. The proceedings of this workshop resulted in one of the first books on parkland marketing authorise Ecological Marketing. Green marketing is defined as Green or Environmental Marketing consists of all activities intentional to generate and facilitate any exchanges intended to satisfy homosexual needs or wants, such that the satisfaction of these needs and wants occurs, with minimum detrimental impact on the natural environment.
Many firms argon beginning to realize that they are members of the wider community and therefore essential behave in an environmentally responsible fashion..



So green marketing is alike a way of looking at how marketing activities can make the best use of these limited resources darn meeting corporate objectives.
the environmental protection and green manipulation emerge, the public have concerned about the health and environmental protection issues in our residences. This article covers terms and concepts of green marketing, shortly discuss why going green is important and overly examine some of the reason that organizations are adopting a green marketing philosophy.
These days, only marketing doesnt seem to be works as well as it has in the past. For sustainability and growth a marketer has to consider innovative environment friendly trends .It also focuses some of the opportunities and challenges in green marketing.If you want to get a full essay, order it on our website: Orderessay



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