Florida National banking company (FNB) operates branches in 65 cities and towns throughout Florida. The Bank offers range of financial services, including Visa and MasterCard conviction entry peaks. FNB has 62, 500 concourse in the state apply its credit cards and establish on certain application information, the bank has access to name, address, hie code, telephone number, income and assets. FNB wants to be able to more affectively target offerings move through the mail, so the bank wants to determine if in that respect is a kinship between the volume of buys charged on credit cards and demographic characteristics of the individual cardholder; Paul Bruney is the research music director for the bank and is in charge of this situation.
The information is being sought-after(a) to determine if individuals in certain parts of the state atomic number 18 more or less likely to be users of the card? Is on that point a relationship between the persons level of program line and card usage? Or is there a relationship between the persons income and his of her level of income. This data can clarify it there is a significant relationship between demographic characteristics and purchase volume of a card holder.
The relevant information already exists through primary data gathered through the sign application process.
It is up to the researcher to evaluate this data and coiffure a luck sampling method to determine it there is a significant relationship.
The questions can be answered by ontogeny a sampling frame and using a probability sampling method that is appropriate for this banks case.
The research objectives are as follows: To develop a research design for the research. To collect peculiar(prenominal) data on FNB credit card holders by using a sampling method to determine if there is a relationship between the volume of purchases charged on credit cards and demographic characteristics of the...
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