The industry chosen for our project is the on-line trading business. Our abstract depart focus on the following deuce-ace blade sites: TD Waterhouse & axerophthol; Ameritrade (tdameritrade.com), E*Trade Financial (us.etrade.com), and TradeStation Securities (tradestation.com).
Navigation Evaluation
This section will describe how the look and feel differs for the three Web sites. each will be evaluated concerning their ease of navigation.
TDAmeritrade
The post page for TD Ameritrade is stripped-down and simplistic. The photo on the page is of an older gentlemen and the quote undermentioned to him reads, Independence is the spirit that drives Americas most successful investors. The quote must be there to inspire people to invest on their own through with(predicate) on-line services, but it comes across as a bit trite. There is a log on section for former Ameritrade, TD Ameritrade, and former TD Waterhouse clients. It appears that TD Waterhouse and Ameritrade have merged to bring forth TD Ameritrade with this one site supporting all users. Navigating the pages is easy through tabs at the top which include; Portfolios & Accounts, Trade, Research & Ideas, Trading Tools, Planning & Retirement, and Client Services. The sub-tabs on the home page allow users to find out more more or less TD Ameritrade, open an account, pricing, account types, ways to fund, FAQs, and Apex.
There are three large sections in the middle of the page that will associate the user to more information on castting 50 free trades with a new account, view commissions of just $9.99--straightforward pricing, and to retrieve more about the benefits of Apex. There is also a computer graphic representation of the stock market and five minute crack quotes on the DJIA, NASDAQ, and S&P 500 indexes. excessively at the bottom, users can enter their zip code to square off their nearest branch.
This page feels like it is designed for...
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