Wednesday, February 20, 2013

Memlinck/Wessner Essay

I SUMMARY
lynx Japan is a young company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market percentage on the market.
painter International is a huge corporation of prestigiousness sport comfortablys. Staying at the top is vital for it.

II CRITERIA

Cougar Japan has to define the direction of its development.
The first question is almost variegation. Cougar Japan could use a related diversification and begin to produce sport clothes. Also viable to shift a range of sport shoes.
The second point is tilt of market level. Now there is an opportunity to enter into middle- and down-market and run low a full-line distributor.
And its possible to stay up.


III EVALUATION

Now (after economic difficulties in country) there are a good conditions to go to down-&middle-market and become a full-line distributor. Thats why Cougar Japan insists on this decision. But Cougar Int. has an image of company of prestige good at up-market and the company has to decide to diversify a ware range


IV ADVANTAGES & DISADVANTAGES
|  |Advantages |Disadvantages |
|1.

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To go to down-market |An increase of the market | Risky |
| |share | |
| |A new target audience |A possible damage of brand image |
| |Will be a full line |A possible confrontation with Cougar |
| |distributor |International |
|2. To diversify (clothes) |New products |An increase of be |
| |It enhances the reputation |Time & money consuming |
| |A congruity with Ints aims |A...If you want to get a full essay, order it on our website: Orderessay



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