In 2010, Southwest Airline announced for a major encyclopedism of Air Tran Airways. This acquisition will create more jobs, calling opportunities, and competition in the industry. This will allow the Southwest Airline to respond better to economic and competitive challenges in the industry (Southwest Airline 2010). This acquisition will fit perfectly at bottom the strategy of the company, to maintain the low-cost air fare in the industry and provide overseas destinations.
The acquisition of the Air Tran Airways by the Southwest airline will provide more destinations for the company within the United States, and overseas like South America, Asia, and Europe.
The company can offer a more significant turn away fare than the other airline company in the industry. The involution will create hundreds of low-fare itineraries for the public (Southwest Airline) traveling either for argumentation or leisure. Additionally, the expansion will generate hundreds of millions of savings to consumers (Southwest Airline2010). jibe to (Campbell), Southwest Airline expansive low-fare service to Atlanta, alone, has the potential to sire more than two million new passengers, and over $cc million in consumer savings annually, (2010) . This acquisition will benefit stakeholders.
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