Beargarurd

Next the FACTS of the case appear, which helped to include/understand the problematic adept of the association Beauregard Textile Company:
1) SEP 1990: The administrator of gross sales (Joel Calloway) and the contralor (Clarence Beal) met to recommend the PRICE of FACTORY of 4to period.
2) The textile company Beauregard was adept of the greatest companies in its segment with annual sales of $83 million.
3) Triaxx-30 (T-30) is a chemical agent used by the company Beauregard for applications outdoors or outdoor.
3) JANUARY 1990: The legal injury of the Triaxx-30 result raised for two reasons from $3 $4: to increase the do of the reaping and plans of long term expansion of the company. This entails to increase the cost of manufacture of this product.
4) Calhoun & Inc. Pritchard, are the only significant utility(a) of the T-30 product, that maintain its price of this alternative to $3. This caused that Beauregard lost participation of market, because the clients are fairish to the changes of price in the market and they go away with the sparing alternative.
5) Calloway and Beal discuss the decision of change of price of the T-30 product.
6) The cost of the T-30 product is comparable to the one of the company Calhoun & Inc. Pritchard
7) Beal thinks that Calhoun & Inc.



Pritchard cannot diminish the price of its alternative product ($3) since their product costs are comparable to the one of T-30
8) Calhoun & Inc. Pritchard its strategy of recent defense of price is as resulting from in a tight financial situation.
9) Beal is asked: So that Calhoun & Inc. Pritchard maintained its prices in $3? So that it did not raise them $4 exchangeable Beauregard?
10) Will be better to return to humble the price of T-30 to $3 and to return to recover its previous market? To lower this price will not affect the sales of its products, harmonize to Calloway.
11) Beauregard has advantage with respect to Calhoun & Inc. Pritchard by its location, according to comments Calloway.
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