Samsung

Samsung, an industry leader in the semiconductor business, produced several varieties of DRAM products in 2003. However, with the changing environment, they decided to focus on Flash retentivity, which was judge to double every twelve months. Although they prided themselves on their quality products and had several agonistical advantages both internally and externally, including a low-cost advantage and productivity, they were considering modifying their strategy collectible to changes in their competitive environment. Should Samsung collaborate actively with a Chinese partner or focus on increasing its investment in cutting-edge memory products for new niche markets? Because Chinese producers were fight the DRAM market, commensurate to endure years of losses to in conclusion gain market share, and had a government that would provide resources to unlike companies willing to partner with Chinese firms, Samsung faced many challenges (see deck out Analysis). Samsung was hesitant to collaborate with Chinese partners due to the possibility of the Chinese partner becoming a rival.

In comparison to competitors that might occupy financial assistance in order for expansion, Samsungs square financials proved that they were very successful on their own (see Appendix) and go on to grow the market share for Flash memory, which was predicted to be the hot, new technology. By increasing investments in cutting-edge memory products, and not partnering with a Chinese firm, Samsung could maintain their price-premium, reputation and company culture. From 2001-2004, Samsung maintained stellar financials in comparison to competitors (see Appendix). By maintaining their current strategy, they will be able to remain the industry leader and continue to endure high publication on their quality products. I recommend that Samsung Electronics focus on increasing investments in cutting-edge memory products, particularly Flash memory for cameras and cell phones. By partnering with a Chinese... If you want to get a full essay, order it on our website: Orderessay

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