Red Bull- Consumer Behavior

RedBull While working on this report, we tried to figure divulge the best way to go about completing a consumer analysis for Redbull. Initially, we were confused as to what to tackle first: the merchandise strategy or the consumer profile? We figured that both the market and the communication strategy of Redbull in Pakistan were based onâ€" or rather forâ€" a very specific type of consumer. So our first task (in shape to understand this consumer type, as healthy as the dynamics of Redbulls marketing strategy) was to review the record of the product, and establish a consumer profile for it. Redbull is an energy drink, developed oddly for periods of increased mental and physical exertion in humans. It aims at increasing performance, concentration and reaction speed in order to improve the vigilance and emotional status of its user. It additionally stimulates cellphone metabolism. Redbulls effects are appreciated throughout the manhood by top athletes, busy professionals, active students and drivers on wide journeys. All this information is listed on the linchpin of a Redbull hindquartersâ€" but what you dont find at the back of the can is the fact that Redbull is also highly addictive! Its addictiveness is in full phase of the moon recognized and appreciated by Mansur Khan, the marketing head of Redbull Pakistan.

He also realizes that not every consumer is a victim to itâ€" notwithstanding people who actually exert themselves physically or mentally directly after consuming a Redbull are prey. So the question that remains unanswered is: who consumes Redbull in Pakistan? What are his or her traits, tastes and habits? It is clear that Redbull, as a product, is meant for action-oriented consumersâ€"experiencers to be precise… early individuals who are impulsive, enthusiastic and rebellious. Experiencers combine an abstract disdain for compliance with an outsider awe of others wealth, prestige and power. Their energy finds outlets in exercise, sports, outdoor(prenominal) recreation and social activities.1... If you want to get a full essay, order it on our website: Orderessay

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